Nov 15 2009

What Is The Importance Of Using Color In Marketing/advertising?

I would really appreciate it if you could answer these questions, I would really like to know what your thoughts are on this subject! List resources to back up what you have to say (if available)!
How important are the use of color schemes in packaging/logos? Can colors create brand loyalty? Can a color be a signature trademark for a company? What are the benefits of using colors in advertising?
Thanks!

9 Comments on this post

Trackbacks

  1. Anonymous said:

    As the others have pointed out, color can be a very strong identifier of your product or brand.
    Carrying your color scheme throughout all advertising and marketing is essential to making it work. Think of Pepsi cans, bottles, boxes, advertising, delivery trucks, etc.
    The more times people associate your logo, colors, product, and quality, the more effective your marketing will be.
    Color is a visual reinforcer. With TV, Videos, billboards, magazines, newspapers, and even color screens on your cellphone, you are tapping into a different part of the consumers brain. Your color could even be black, if it is used consistently and it would work, if you always used it and it represented your company well.
    Take a handful of 15 or 20 random business cards, and toss them out on a table. Look around for a minute or so, then pick them up and recall as many as you can. Most likely, a good use of color will stimulate your recollection better than any other single thing.
    Using color in advertising is great if you have a big budget. But for small businesses with very limited budgets, its possible to get a good identifier with reverse type (black background with white print), halftones (greyish background) or a good use of white space. Even using one color (much less expensive than full color in a newspaper) will help make your ads stand out. For instance, I have a client who has an Irish name, Kelly, and we use kelly green in all his ads for the logo, shamrocks and a headline, and do the rest in black and white. It stands on the page more than a full color ad would, for about half the price.

    November 15th, 2009 at 3:01 pm
  2. Elizabeth D said:

    In Print ads — Color ads get more response than black/white ads. Period. Color ads pop out on a page and don’t fade into the editorial and b/w print. Look at a magazine that has both color and b/w ads and you will notice yourself reading or looking at the color ads more than the black/white.

    November 15th, 2009 at 6:43 pm
  3. Chris G said:

    Try looking up color psychology before choosing the colors that you think fit your company. Believe it or not, everyone’s color associations are different depending on their lifestyle and culture. So determining who your target audience is will help you on your way to pinning down a solid and memorable color scheme.

    November 15th, 2009 at 9:03 pm
  4. Jessica Field said:

    Here is an article about the Importance Of Colour In Branding. Hope that it will be usefull for you

    November 16th, 2009 at 12:01 am
  5. radar said:

    When Sears went from black and white to color in their catalog, sales jumped 72%.

    November 16th, 2009 at 3:00 am
  6. §§pecial Unicorn™ said:

    Color schemes are important in packaging and logos to establish brand recognition.
    I don’t believe colors can create brand loyalty, though there is some association with the color when competitors create their product. (many companies will try to imitate based on this in hopes of you picking up by mistake!)
    A color alone can not be the trademark, but a color associated with the logo/slogan can be. Example: “Brown will get it done” for UPS, The Best RED Yellow Pages, Sprint (which really messes them up now, they are Embarq and Green)
    The benefits of using color in advertising, for print, is attracting the eye to the advertisement..and if using color schemes associated with product, brand recognition.

    November 16th, 2009 at 3:28 am
  7. deedubya said:

    Interesting question, big companies spend big dollars on market research, so there results must tell them something ? Have you ever noticed how many successfull companies market their product in Red & White,… Coca Cola ,… Marlboro and many others ,funnily enough they are the same colours used by “Santa”…. father xmas …Can you imagine him in Black , Brown or Green it just wouldn’t have the same “Impact. ” Red, & Blood its just so significantly noticeable, and Ferrari comes to mind also .

    November 16th, 2009 at 4:14 am
  8. john m said:

    ur a business people u can market ur products and make effective customers with vivid and vital product’s banners & slogans
    see this website it helps to market with banners
    its very low cost and possible to take the print of ur banners
    logon to http://www.vividads.com.au/

    November 16th, 2009 at 10:11 am
  9. S said:

    Obviously it’s extremely important:
    When you think of these colors, these associations come to mind right away:
    Red – Coke
    Yellow – Nextel (now Sprint)
    Brown – UPS
    Pink – Breast Cancer
    (Just off the top of my head, I’m sure the other colors will pop right out to others.)
    The benefits are instant recognition. You see a color = you think a brand.

    November 16th, 2009 at 10:14 am

LEAVE A COMMENT

You must be logged in to post a comment.