Internet Marketing
Marketing With Out The Fluff

Google recently put out a new webmaster help video with Matt Cutts discussing how to target parts of a site to different locations. The exact question Matt addresses in the video is: “Webmaster tools allows site owners to specify a …

Google’s Matt Cutts has put out a video talking about duplicate content. He was responding to the following user-submitted question: Will multilingual translations of one [piece of] content across different websites attract [a] duplicate content penalty? “The simple answer is …

Internet marketer Jennifer Ledbetter (otherwise known as PotPieGirl) wrote a post last month about the Google Quality Raters (you know, those people Google’s Matt Cutts and Amit Singhal talked about in that famous Wired interview about the Panda update, which …

Google has been making a big deal about wanting to be more transparent about its search algorithm lately (without revealing the secret sauce too much of course). And so far, I have to say they’re making good on that promise …

Today’s video round-up comes with some advice from Google, some interesting animals, and of course a robot. View more daily video round-ups here. Google’s Matt Cutts takes on the topic: “Will my site’s ranking be hurt if I use HTTPS …

Today’s video round-up features some PageRank eduction from Matt Cutts, NMA’s take on the Ndamukong Suh situation, Stephen Hawking dicussing YouTube Space Lab, and much more. View more daily video round-ups here. Matt Cutts talks PageRank split possibilities: NMA does …

Google Webmaster Central tweeted out a new Matt Cutts video today, discussing the Panda update and scrapers. The specific question addressed is: “I understand that the recent farmer update (Panda) gives a penalty for poor content. Given the penalty scrapers …

Google’s head of web spam, Matt Cutts, has been answering webmaster questions in short videos for quite some time now. The videos have often been quite informative, and have tackled numerous issues that common webmasters face on a day-to-day basis. …

Matt Cutts posted a new Webmaster Help video in which he answers his own question rather than a user-submitted one (like usual). Specifically, he asks if there’s any advice that he’d like to change from what he’s said in the past.  "I did a video back in May of 2010, that said we don’t use, for example, Twitter at all in our rankings other than as a normal web page, and the links are treated completely like normal web pages," he says. He then references a recent Danny Sullivan article which breaks down how both Google and Bing use Twitter . He notes that Google worked with him to ensure its accuracy. "It says that in some cases we do look at, for example, how reputable a particular person on Twitter might be, and we can use that in our rankings in some ways." And another thing that Cutts wanted to update… "SafeSearch, when I wrote the very first version, years and years and years ago – whenever you’re not able to crawl something – so for example, if it’s blocked by robots.txt, since people have deliberately said, ‘I would like a safe version – a family-safe version of Google, we would say, ‘oh, if we haven’t been able to crawl it, then we don’t know whether it’s porn or not, so we’re not going to be able to return it to users," says Cutts. "So, the Library of Congress or WhiteHouse.gov or Metallica at one point…Nissan, had blocked various pages from being crawled in the search engines, and so to be safe, we said, ‘you know what? We don’t know whether that’s family-safe or not, so we won’t return it’,"  he adds. "Luckily, the SafeSearch team has gotten much more sophisticated, and better, and more robust since I wrote the original version, so now that’s something that we might change. If something is forbidden from being crawled, but for whatever reason we think that it might be safe, now we’ll start to return it in our search results." It’s always good to set the record straight.