Yahoo’s World Cup Traffic Victories Score For Audi and Visa
Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.
Hispanic Web Users More Likely to Visit World Cup Content
According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.
Facebook Grows Video Audience as Hulu and Others Lose Viewers
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Bing’s Share of U.S. Searches Declines for Second Consecutive Month
Microsoft’s engine has halted growth, but witnessed clear year-over-year gains.
Travel and Auto Marketers Upped Search Spend in March
Increased investments suggest continued return to health for the sectors.
Online Video Ads More Effective Than TV Among U.S. Viewers
Research also finds repurposed TV spots perform better than tailored online ad creative.
Facebook Continues Growth in U.K. as Bebo and MySpace Losses Continue
Facebook continues to dominate over Bebo and MySpace in visits to all Web sites in the U.K.
Smartphones to Outnumber Feature Phones in U.S. by 2011
Growth in sophisticated handsets presents growing opportunity for advertisers.
Microsoft Upped Display Ad Spend for Bing In December
Spend on display media for Bing almost doubled month-over-month, according to Kantar Media.
Average Search CPC Data by Category for August 2009
Average cost-per-click rates in August for Auto, Finance, Retail, and Travel categories.