Internet Marketing
Marketing With Out The Fluff

Internet marketer Jennifer Ledbetter (otherwise known as PotPieGirl) wrote a post last month about the Google Quality Raters (you know, those people Google’s Matt Cutts and Amit Singhal talked about in that famous Wired interview about the Panda update, which …

Google’s goal as a search engine is to provide users with the most relevant results for their queries and the best user experience. For this reason, Google keeps its 200+ ranking factors a secret. While some of them are well-known, others are not, and how much weight each is given is perhaps the biggest mystery.  Google doesn’t want people to be able to game its system because this will have a negative impact on search results, and make the user experience poor. This is nothing new. Danny Sullivan recently asked Google CEO Eric Schmidt why they couldn’t at least list the factors, while keeping their weights secret. Schimidt basically said that this would be revealing business secrets. Fair enough.  While one may understand why Google goes out of its way to keep this information under wraps, some may wonder why they go to the trouble of providing webmasters with SEO advice, tools, and resources. After all, Google is going to deliver the results as it sees fit right? This is the topic of a question someone sent into Google’s Matt Cutts who has provided a video with his response.  The question is really coming from the angle that Google should rather not have people optimizing their sites, so they have to buy ads to gain visibility (more money for Google). Of course while Google may want you to buy ads,  this is not the company’s approach.  "Whenever the web does well, Google does well," says Cutts.  "I don’t think that it has to be something like, ‘Oh, we help websites rank better and they don’t need to advertise,’" he says. "That’s sort of a short-sighted view. We say, ‘Look, we try to help people make the web a better experience, more people will be on the web, they’ll stay on the web longer, they’ll be happier, and…just the halo effect – the reflected effect of all of that is that people will search more, and then a few of the times they’ll click on the ads’".  One YouTube commenter on the video says, "Or simply Google wants to ‘teach us’ SEO so people who search with Google find what they want. If a user search[es] for something? and Google return[s] non-related results they wont use it. So Google needs US and WE need Google." Another commenter makes a pretty good point. In the video, Cutts mentions that Google could choose to show pop-up ads, and it could made them some money up front, but that this would annoy users, and they might not want to come back. The commenter says, "I consider YouTube ads embedded? in videos just as annoying as pop up ads." I don’t think that person is alone. It’s not the greatest thing for user experience. 

Facebook was fastest growing site in terms of views.

Hulu users streamed a record amount of video during February, according to data from comScore.

Google sites accounted for 39.5 percent of all videos viewed in January, according to data from comScore.

Overall U.S. unique viewers up 3.8 percent versus December 2010.

U.S. online video streams dropped month-over-month in December, according to The Nielsen Company.

Total U.S. online video streams for November, from Nielsen.

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