Hispanic Web Users More Likely to Visit World Cup Content
According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.
RIM and Android Eat into Apple’s Mobile Ad Dominance
Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.
Searches for World Cup Sponsors Surge in U.K.
Brands sponsoring the World Cup and its competing teams witness growth in searches from U.K. users.
With Bing, Microsoft Grows Share of U.S. Searches by 50 Percent
A year after the launch of the Bing brand, Microsoft’s share of U.S. searches has grown by 50 percent.
Finance and Retail Paid Search Spend Higher in May
Retail advertisers paid 25 percent more for search ads in May than they did during the same period last year.
Time Spent on Facebook, Microsoft, and Yahoo Dips in April
Google sees a gain in usage during April thanks largely to YouTube, according to Nielsen.
Social Networks and Online News Drive U.K. Internet Growth
Time spent on social networking sites grew 159 percent in a three year period.
Growth in Visits to Facebook Outpaces Twitter in U.S.
Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen.
Travel and Auto Marketers Upped Search Spend in March
Increased investments suggest continued return to health for the sectors.
Online Video Ads More Effective Than TV Among U.S. Viewers
Research also finds repurposed TV spots perform better than tailored online ad creative.