Budwesier’s World Cup Sponsorship Drives U.K. Searches
U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19.
Yahoo’s World Cup Traffic Victories Score For Audi and Visa
Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.
Hispanic Web Users More Likely to Visit World Cup Content
According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.
RIM and Android Eat into Apple’s Mobile Ad Dominance
Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.
Visits to Social Sites Surpass Those to Search Engines in U.K.
U.K. users visited social networking sites more than they did search engines during May, according to Hitwise.
Facebook Ranked Most Important Site for Social Media Marketing
Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests.
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Social Networks and Online News Drive U.K. Internet Growth
Time spent on social networking sites grew 159 percent in a three year period.
Travel Search Ad Spending Grows Substantially in April
Spending from automotive and retail advertisers also shows strong growth, year-over-year.
Top 10 U.S. Search Terms by Category, April 2010
July’s top 10 search terms by search volume from Hitwise.