Yahoo’s World Cup Traffic Victories Score For Audi and Visa
Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.
Hispanic Web Users More Likely to Visit World Cup Content
According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.
RIM and Android Eat into Apple’s Mobile Ad Dominance
Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.
Facebook Grows Video Audience as Hulu and Others Lose Viewers
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Social Networks and Online News Drive U.K. Internet Growth
Time spent on social networking sites grew 159 percent in a three year period.
Travel Search Ad Spending Grows Substantially in April
Spending from automotive and retail advertisers also shows strong growth, year-over-year.
Top 10 U.K. Search Terms by Category, April 2010
April’s top 10 search terms by search volume from Hitwise.
Growth in Visits to Facebook Outpaces Twitter in U.S.
Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen.
Online Ads Influence Most Grocery Shoppers
Web ads were particularly influential on entertainment, CPG and food related purchases, according to a Burst Media study.
Google Continues to Dominate U.S. Online Video Space, Hulu Best of the Rest
Google sites accounted for 39.5 percent of all videos viewed in January, according to data from comScore.