Jun 15 2009

Combining Trust and Relevance

When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …

Jun 11 2009

Can Bing Really Bring It for PPC Advertisers?

Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …

Jun 10 2009

Link Marketing for Drop Shipping Retailers

It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. …

Jun 10 2009

What Is the Desired Conversion Action?

Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.

Jun 9 2009

Are PPC Ads Now Counting in Google Organic Backlinks?

In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements.

Jun 9 2009

Dear Google Analytics…

I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.

Jun 9 2009

Dear Google Analytics…

I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.

Jun 3 2009

Google Changes Course on Nofollow

Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that’s no longer the case

May 29 2009

Google Sitelinks for Directory-Level Pages

Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …

May 28 2009

Promoting Your Blog

You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership