Combining Trust and Relevance
When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …
Link Marketing for Drop Shipping Retailers
It can be challenging to develop links for drop shipping sites, since many of these sites are selling the exact same products. Finding a unique angle to separate your site from the rest of the pack is the key to link development. …
What Is the Desired Conversion Action?
Understanding your conversion actions is the key to landing page optimization success. Knowing what to measure for different situations can help you optimize your site for the right goals.
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements.
Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that’s no longer the case
Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …
Promoting Your Blog
You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership