Apr 27 2010
Online Video Ads More Effective Than TV Among U.S. Viewers
Research also finds repurposed TV spots perform better than tailored online ad creative.
Feb 19 2010
Compete Data Shows Facebook Has Raced by Yahoo
Research firm reports burgeoning social site now only trails Google.
Nov 6 2009
Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.
Oct 6 2009
U.S. Mobile Web Audience Grows by One Third
Females, youths, and older users drive mobile Web usage.
Jul 20 2009
Top Mobile Ad Spenders by Vertical; Top Handsets by Ad Impression Share
Study: Entertainment ads top mobile ad spending; Apple iPhones serve up more ads than any other mobile device.