Combining Trust and Relevance
When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …
How Long Should It Take for SEO to Show Results?
How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you’re working on a new site or updating an old one. …
Can Bing Really Bring It for PPC Advertisers?
Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements.
Are PPC Ads Now Counting in Google Organic Backlinks?
In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong
Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
Ready or Not: Here Comes the New AdWords Interface
My biggest complaint is that Google didn’t use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change.
Google Sitelinks for Directory-Level Pages
Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …
Ranking in Local Listings
Why are local listings important? It’s all about consumer usage