Jun 15 2009

Combining Trust and Relevance

When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …

Jun 12 2009

How Long Should It Take for SEO to Show Results?

How long it takes to show results from SEO will depend on several factors, including age of the site and the level of competition. Another important variable is whether you’re working on a new site or updating an old one. …

Jun 11 2009

Can Bing Really Bring It for PPC Advertisers?

Advertisers want to know if Bing can really provide a new experience for searchers, or if it’s just Live.com with a cooler name. Bing may not be for everyone, but as a PPC marketer, I like what I see. …

Jun 9 2009

Are PPC Ads Now Counting in Google Organic Backlinks?

In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements.

Jun 9 2009

Are PPC Ads Now Counting in Google Organic Backlinks?

In the past, I’ve said there’s no direct correlation between editorial rankings and paid advertisements. Well, it seems I was wrong

Jun 9 2009

Dear Google Analytics…

I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.

Jun 9 2009

Dear Google Analytics…

I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.

Jun 5 2009

Ready or Not: Here Comes the New AdWords Interface

My biggest complaint is that Google didn’t use much of a transition. No doubt they launched it in beta to get the bugs out, but they should have done more marketing to their core constituency to make them aware of the impending change.

May 29 2009

Google Sitelinks for Directory-Level Pages

Monitoring important directory levels of a domain should become an immediate strategy consideration for all large companies performing SEO, not to mention anyone with a site that has the structure and authority to merit sitelinks at the root domain. …

May 29 2009

Ranking in Local Listings

Why are local listings important? It’s all about consumer usage