Jan 25 2012

Matt Cutts Offers ‘Above the Fold’ Clarification

When Google announced their algorithm change to penalize sites using too many ads, ones that appear above the fold, the first, if not only response was, “how much is too much?” The first, best answer is, thanks to some clarification …

Jan 18 2012

Google’s Matt Cutts: It’s Time To Take Action On SOPA

Google has blacked out its logo in protest of SOPA. The company has also put up a blog post calling for visitors to petition Congress. Google’s head of web spam, Matt Cutts, who has been a vocal opponent of SOPA …

Jan 11 2012

Google’s Matt Cutts: “Search, Plus Your World” Returns More Than Just Google Content

On Tuesday, Google announced the launch of “Search, Plus Your World,” which is a set of new personalized search features. For a longer explanation, you can read here, but basically, it involves Google suggesting Google+ content and profiles based on …

Jan 4 2012

Google Demotes Chrome PageRank Following Paid Link Fiasco

Following the previously reported upon controversy surrounding a marketing campaign for Google’s Chrome browser, Google has apparently decided to devalue its Chrome landing page (in terms of PageRank). At least temporarily. Danny Sullivan at Search Engine Land acquired a statement …

Dec 26 2011

Google On Targeting Parts Of Your Site To Different Locations

Google recently put out a new webmaster help video with Matt Cutts discussing how to target parts of a site to different locations. The exact question Matt addresses in the video is: “Webmaster tools allows site owners to specify a …

Dec 22 2011

Google’s Matt Cutts Talks Duplicate Content And Different Languages

Google’s Matt Cutts has put out a video talking about duplicate content. He was responding to the following user-submitted question: Will multilingual translations of one [piece of] content across different websites attract [a] duplicate content penalty? “The simple answer is …

Dec 12 2011

Google’s Matt Cutts Does Some Myth Busting

Matt Cutts, Google’s head of webspam, wrote a post on his personal blog telling people to beware of comments appearing on blogs and different sites around the web claiming to be from him when they’re really not. “A lot of …

Dec 7 2011

Matt Cutts Sheds More Light On Google’s Quality Raters Process

Internet marketer Jennifer Ledbetter (otherwise known as PotPieGirl) wrote a post last month about the Google Quality Raters (you know, those people Google’s Matt Cutts and Amit Singhal talked about in that famous Wired interview about the Panda update, which …

Nov 30 2011

Matt Cutts, Bendable Robots & A Land-Walking Octopus

Today’s video round-up comes with some advice from Google, some interesting animals, and of course a robot. View more daily video round-ups here. Google’s Matt Cutts takes on the topic: “Will my site’s ranking be hurt if I use HTTPS …

Nov 11 2011

Google Raters Guide: Ratings Don’t Directly Affect Rankings

Earlier this year, following the initial roll-out of the Panda update, Google’s Matt Cutts and Amit Singhal did an interview with Wired, in which they talked about people they had rating search result quality. Last month, the raters handbook was …