Feb 20 2010

Freakononomics: Chapter 3 – What Is The Effect Of Advertising On Market Demand For A Good Or Service?

Considering chapter 3′s analysis of the transformation of Listerine from an antiseptic to a cure for halitosis, what can one conclude about the effect of advertising on market demand for a good or service? I guess if you make it a big deal about the item through advertising it causes a high demand?

Oct 1 2009

How Would You Market Alcohol If Advertising It Is Prohibited?

Hello guys – I’ve been posited this question for a media assignment and I’m a little stumped. I’m an English student so media is not my strong point and this is for a media-related subsidary. I guess I have to highlight the difference between marketing and advertising, i.e. does an internet viral or artwork on [...]