Yahoo’s World Cup Traffic Victories Score For Audi and Visa
Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.
RIM and Android Eat into Apple’s Mobile Ad Dominance
Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.
Searches for World Cup Sponsors Surge in U.K.
Brands sponsoring the World Cup and its competing teams witness growth in searches from U.K. users.
Finance and Retail Paid Search Spend Higher in May
Retail advertisers paid 25 percent more for search ads in May than they did during the same period last year.
Social Networks and Online News Drive U.K. Internet Growth
Time spent on social networking sites grew 159 percent in a three year period.
Growth in Visits to Facebook Outpaces Twitter in U.S.
Unique visits to Facebook grew by an estimated 69 percent between March 2009 and March 2010, according to Nielsen.
Online Video Ads More Effective Than TV Among U.S. Viewers
Research also finds repurposed TV spots perform better than tailored online ad creative.
Hulu Continues to Grow Share of Video Streams in February
Hulu users streamed a record amount of video during February, according to data from comScore.
Smartphones to Outnumber Feature Phones in U.S. by 2011
Growth in sophisticated handsets presents growing opportunity for advertisers.
Average Search CPC Data by Category for December 2009
Average cost-per-click rates in December for Auto, Finance, Retail, and Travel categories.