Internet Marketing
Marketing With Out The Fluff

Google Webmaster Central tweeted out a new Matt Cutts video today, discussing the Panda update and scrapers. The specific question addressed is: “I understand that the recent farmer update (Panda) gives a penalty for poor content. Given the penalty scrapers …

Robots.txt as you may know, lets Googlebot know whether you want it to crawl your site or not. Google’s Matt Cutts spoke about a few options for these files in the latest Webmaster Help video, in response to a user-submitted …

Google has introduced some changes to Webmaster Tools – in particular, handling of URLs with parameters. “URL Parameters helps you control which URLs on your site should be crawled by Googlebot, depending on the parameters that appear in these URLs,” …

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO. This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a video posted to Google’s Webmaster Help YouTube channel. “Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass PageRank to the final destination.” “So in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO,” he continues. “The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.” “Now, just to let you know, if you look at, for example, Twitter’s web pages, many of those links have a nofollow link,” he adds. “So those links that are on the webpage, may not necessarily flow PageRank, but we might be able to find out about those links through some other way – maybe a data feed or something like that. But just URL shorteners, as far as how they relate to SEO, are not necessarily a problem at all.” When we spoke with Gil Reich of Answers.com at SMX Advanced last summer, he s uggested using shorteners that let you get keywords in the URLs .

U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19.

Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.

According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.

Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.

U.K. users visited social networking sites more than they did search engines during May, according to Hitwise.