Combining Trust and Relevance
When search engines measure the level at which they trust Web sites, and that trust is topic-specific. What’s that mean for new sections of a trusted Web site? …
Dear Google Analytics…
I’m writing an open letter to the Google Analytics folks on behalf of my small business friends around the Web. We’re getting a little frustrated with the product, and the so-called “help” within the platform.
Video Search 101, Part 2
Last time, we looked at keyword research, tips on video production, and landing pages for video search. Today, we’ll look at distribution and keyword placement and tracking/analytics
Google Changes Course on Nofollow
Google used to advise SEOs that using the nofollow attribute on internal links could help save PageRank for more important pages. Now Matt Cutts has said that’s no longer the case
SEO Challenges of Restructuring a Site
It’s one thing to make simple changes, where a page on the new site corresponds exactly to every page on your old site. But it’s much tougher when you’re making more fundamental changes to the layout, organization, and content of your site. ..
Video Search 101, Part 1
With Internet video on the rise and the search engines looking more favorably on video content, there’s an opportunity to leverage this medium for your SEO efforts. We’ll focus on five steps for optimizing for video search, many which run parallel to traditional SEO best practices
Promoting Your Blog
You’ve followed everyone’s advice and started a blog. Now it’s time to gain exposure and readership