Internet Marketing
Marketing With Out The Fluff

We have some very interesting videos for you today. I won’t give away too many spoilers. Just peruse them at your leisure. View other daily video round-ups here. First off, the stuff that will blow your mind. UC Berkeley scientists …

I’m going to test a video roundup-style article looking at some of the more interesting videos we come across in tech, marketing and business on any given day. If the response is good, we’ll continue to do this. There is …

Google posted a new Webmaster Help video featuring Matt Cutts. This time around, he discusses the Open Directory Project, otherwise known as DMOZ. The video is Matt’s response to a user-submitted question, which said: “What role does being in DMOZ …

Google really wants people writing web content to start using authorship markup. Not only are they looking to use it as a ranking signal, but it also pushes the Google Profile, which is essentially the backbone of the Google+ user …

Long story short: if you’re looking to help your search engine rankings, you might need a Google Profile (the backbone of Google+). As previously reported, Google has a new series of tutorial videos, and in a new one, Google’s Matt …

Google’s head of web spam, Matt Cutts, has been answering webmaster questions in short videos for quite some time now. The videos have often been quite informative, and have tackled numerous issues that common webmasters face on a day-to-day basis. …

With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO. This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a video posted to Google’s Webmaster Help YouTube channel. “Custom URL shorteners are essentially just like any other redirects,” he explains. “If we try to crawl a page, and we see a 301 or permanent redirect, which pretty much all well-behaved URL shorteners (like bit.ly or goo.gl) will do, if we see that 301 then that will pass PageRank to the final destination.” “So in general, there really shouldn’t be any harm to using custom URL shorteners in your SEO,” he continues. “The PageRank will flow through. The anchor text will flow through, and so I wouldn’t necessarily worry about that at all.” “Now, just to let you know, if you look at, for example, Twitter’s web pages, many of those links have a nofollow link,” he adds. “So those links that are on the webpage, may not necessarily flow PageRank, but we might be able to find out about those links through some other way – maybe a data feed or something like that. But just URL shorteners, as far as how they relate to SEO, are not necessarily a problem at all.” When we spoke with Gil Reich of Answers.com at SMX Advanced last summer, he s uggested using shorteners that let you get keywords in the URLs .

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