Jun 18 2014

Google Looks At Apparent IE Sponsored Post Spam

Tech blogger/investor Michael Arrington revealed that someone who claimed to be a “social strategist on behalf of Microsoft” tried to get him to write about Internet Explorer for payment. The message he got says: Hi Michael, I work as a social strategist on behalf of Microsoft, and I wanted to invite you to collaborate on a sponsored post opportunity for Internet Explorer. We love your aesthetic and blogging style, and think you’d be the perfect partner to spread the word on the new Internet Explorer browsing experience! The new Internet Explorer is a brand new experience with many different features. This reworked Internet Explorer lets you search smarter and do more with its cool new features, such as multitasking, pinnable sites, and full-screen browsing. In this program, we are looking to spread the word about the new Internet Explorer web experience in a cool, visual way, which is where you come in! Internet Explorer has teamed up with many partners in gaming, entertainment, and more, and we’d love to see you talk about your opinions on these collaborations. If you accept our invitation to work on this program, we would like for you to write a blog post by July 10th, in addtion to sharing links to the new Internet Explorer across your social channels. Compesnsation for this post is available, and there will also be ample opportunities for fun prizes and rewards throughout the duration of the program. To learn all about the details of this program, please visit this page (http://unbouncepages.com/7975010c-edb3-11e3-b3e0-12314000cce6/). I look forward to working together. As Arrington notes, “This is just layers of stupid.” This is, after all, the founder of TechCrunch, who has referred to people being paid to shill products on their blogs as “pollution” in the past. When Arrington responded, asking if this was real, they replied that they weren’t sure how Arrington wound up on the list, and “Go TechCrunch!” The URL in the message has since been taken offline, and Google is even investigating what could be webpspam from its biggest competitor. Google’s Matt Cutts tweeted: @SocialChorus I'd like to talk about your sponsored post offer at http://t.co/zDGCNeGiPV as well as http://t.co/WKcCAp7f6u — Matt Cutts (@mattcutts) June 18, 2014 He was then in contact with SocialChorus program strategist Gregg Hanano. @mattcutts Thank you for reaching out Matt. I just sent an email back and cc'd some more employees to better answer your questions. — Gregg Hanano (@gregghanano) June 18, 2014 @dannysullivan I've emailed the point of contact from http://t.co/zDGCNeGiPV asking for more info while the webspam team investigates. — Matt Cutts (@mattcutts) June 18, 2014 As you may recall, Google actually had to penalize its own Chrome browser a while back for pretty much the same thing. The story there was that an outside agency was soliciting such posts on the company’s behalf. It doesn’t look like Internet Explorer has suffered such a penalty so far. Of course, Google’s competition with Microsoft adds a whole other layer to this. Microsoft is a big part of the FairSearch lobbying group that constantly tries to see antitrust regulation brought against Google. To be continued…

Nov 27 2012

Google Explains Basics Of Paid Links In New Video

Google put out a new Webmaster Help video today about paid links. There’s no new information, and most of our readers can probably skip this one, but essentially, Cutts is just explaining to the uninitiated the difference between a paid link that passes PageRank and an advertisement link, which does not. Clearly, this is still something that comes up with people new to the game. This was, after all, a direct response to a user-submitted question. This is still an important part of online marketing that any webmasmter needs to know, so it’s probably a good thing to keep it in the conversation. If you fall into the camp that is still learning the basics, and you want to know more about Google’s guidelines, and paid link policies specifically, start here .

Jan 18 2012

Google’s Matt Cutts: It’s Time To Take Action On SOPA

Google has blacked out its logo in protest of SOPA. The company has also put up a blog post calling for visitors to petition Congress. Google’s head of web spam, Matt Cutts, who has been a vocal opponent of SOPA …

Jan 4 2012

Google Demotes Chrome PageRank Following Paid Link Fiasco

Following the previously reported upon controversy surrounding a marketing campaign for Google’s Chrome browser, Google has apparently decided to devalue its Chrome landing page (in terms of PageRank). At least temporarily. Danny Sullivan at Search Engine Land acquired a statement …

Dec 22 2011

Google’s Matt Cutts Talks Duplicate Content And Different Languages

Google’s Matt Cutts has put out a video talking about duplicate content. He was responding to the following user-submitted question: Will multilingual translations of one [piece of] content across different websites attract [a] duplicate content penalty? “The simple answer is …

Dec 12 2011

Google’s Matt Cutts Does Some Myth Busting

Matt Cutts, Google’s head of webspam, wrote a post on his personal blog telling people to beware of comments appearing on blogs and different sites around the web claiming to be from him when they’re really not. “A lot of …

Nov 11 2011

Google Raters Guide: Ratings Don’t Directly Affect Rankings

Earlier this year, following the initial roll-out of the Panda update, Google’s Matt Cutts and Amit Singhal did an interview with Wired, in which they talked about people they had rating search result quality. Last month, the raters handbook was …

Sep 14 2011

Steve Nash, The Winklevoss Twins & Matt Cutts

I’m going to test a video roundup-style article looking at some of the more interesting videos we come across in tech, marketing and business on any given day. If the response is good, we’ll continue to do this. There is …

Aug 28 2011

Google Algorithm Testing – Search Giant Calls for Help Detecting Scrapers

Google announced that it is testing algorithmic changes for scraper sites – blog scrapers in particular. The company is calling on users to help them. “We are asking for examples, and may use data you submit to test and improve …

Aug 24 2011

Google: Not Having Robots.txt is “A Little Bit Risky”

Robots.txt as you may know, lets Googlebot know whether you want it to crawl your site or not. Google’s Matt Cutts spoke about a few options for these files in the latest Webmaster Help video, in response to a user-submitted …