Budwesier’s World Cup Sponsorship Drives U.K. Searches
U.K. searches for the beer brand grew 25 percent week-over-week for the seven days ending June 19.
Yahoo’s World Cup Traffic Victories Score For Audi and Visa
Yahoo Sports is beating rival ESPN.com for traffic that’s specific to the global soccer event. But each have benefited from the unprecedented American fervor for the World Cup during the past two weeks.
Hispanic Web Users More Likely to Visit World Cup Content
According to Hitwise, three segments of the U.S. Hispanic population were more likely to visit World Cup-related content than the overall online population.
RIM and Android Eat into Apple’s Mobile Ad Dominance
Share of ad impressions to Apple smartphone devices from Millennial Media’s network falls below 50 percent in May.
Searches for World Cup Sponsors Surge in U.K.
Brands sponsoring the World Cup and its competing teams witness growth in searches from U.K. users.
With Bing, Microsoft Grows Share of U.S. Searches by 50 Percent
A year after the launch of the Bing brand, Microsoft’s share of U.S. searches has grown by 50 percent.
Visits to Social Sites Surpass Those to Search Engines in U.K.
U.K. users visited social networking sites more than they did search engines during May, according to Hitwise.
Finance and Retail Paid Search Spend Higher in May
Retail advertisers paid 25 percent more for search ads in May than they did during the same period last year.
Facebook Grows Video Audience as Hulu and Others Lose Viewers
Video content on the social network continues to reach more users, while audiences on Hulu, Yahoo, AOL and Microsoft contract.
Facebook Ranked Most Important Site for Social Media Marketing
Majority of marketers’ social media efforts are focused on Facebook and Twitter, survey suggests.