Mar 16 2009

The Single Best Kept Secret to Success With SEO – Have Something Worth Selling

> Guruisms for the week of 15-03-09 I don’t mind telling you where I think the gold is but you gotta do your own digging! G We’ve all heard that when there is a gold rush on the real money is in selling shovels. I bet the guys selling maps didn’t do too bad either. G ‘Tis better to be silent and be thought a fool, than to speak and remove all doubt. Attributed to Abraham Lincoln. Never try to teach a pig to sing. It wastes your time and annoys the pig. My Grandma Why Would I Stop Buying From Who I Used to Buy From and Start Buying From You? The single biggest thing about my lack of a life as an SEO that has always amazed me is when I ask a prospective client to tell me why I would want to buy from them instead of buying from their competitor, in other words, what makes their offer better than someone else’s, no one, not a single person who has sought me out as an SEO has EVER been able to answer that simple question without my having to prompt them. SEO is not a way to “get around” having a business plan or a solid, value-driven product or service. In fact, if you don’t have a USP,(unique selling proposition), SEO is the last thing you need! You might as well invest in TV viewing as investing in SEO. If you can’t answer that question, it pays about the same. I have tried so many times in so many ways for so long to get that across to anyone that would listen that one would think I’d just give it up. But like flies to stink,   I just can’t pass it by. I have recently had yet one more opportunity to step to the virtual podium and preach. As the aforementioned flies, I carpe diemed. I think LinkedIn , like so many other great web ideas, has turned into little more than a poor man’s ad trough. So many of the questions are thinly disguised self promotional offerings of the fecal persuasion designed to impress readers with the posters acumen for their business du jour, be it tech, design, SEO or whatever. The idea of course being to ask and answer your own question. OOOOHHHH so clever! That is why primarily why I spend little time there any longer. However, LinkedIn, not to be outdone by their own members at spamming you and trying to make it appear as “help” to avoid having to actually pay for advertising, send me emails of topics I was interested in some 4 years ago and every now and then I get sucked in by the title of a question and finding myself re-affirming my belief that so-called seo’s can be some of the absolute worst marketers on the planet. NOTE : If I offended you by saying that, maybe you should be honest with yourself and go read The Purple Cow On one such recent occasion I uncharacteristically replied in the hopes it may have a positive impact on somebody somewhere and I’d like to share it now for the same reason. I hope I’m not infringing on anyone’s copyrights but you’d think they would appreciate the link. Anyway, I’ve removed the names to protect the guilty. With internet marketing getting bigger by the day & loads of options available- What should one really do to promote a business/website online optimally?

Mar 16 2009

H.E. Mr. Kenneth Thompson, Irish Ambassador to India

What a St. Patty’s day party this year turned out to be. I was lucky enough to get invited to a party at the Trident hotel in Mumbai hosted by the Irish embassy in India by my good friend David Lawrence. The ambassador was gracious enough to grant me one of the most memorable photo opps of my life. Thank you Mr. Thompson!! Looks like he’s really happy to meet the ole guru huh? Getting my picture taken with a foreign dignitary AND free liquor. What a country! Peach Y’all G Techndu free web hosting. It doesn’t get better than free.

Mar 4 2009

Why Am I Not Converting or Why We All Think a 2% Conversion Rate is Pretty Good

Guruisms for the week of 02-03-09 > The extrovert in me loves online marketing because there are as many things to sell and ways to sell them as there are the sum total of human experience. The introvert part of me loves online marketing because there is no failure. There is only missing projections and not hitting your numbers. The only way to fail is to quit and that is not failing, that is quitting. G                                                                                 Why Am I Not Converting? Well, the short answer is — you are thinking about you and not about them. Or even worse, you’re not thinking at all. Do you have ANY idea how much money gets spent on market research? Trying to predict whether a new product will be a big hit or a big flop, or whether, “you deserve a break today” will sell more burgers than “I’m loving it”. Don’t feel bad.   It was more of a rhetorical question anyway since I don’t actually know the correct answer and apparently neither does Google But I can say with considerable confidence it is a XXXXload!!! Naturally, the vast majority of us online can not even come close to being able to afford what it really costs to conduct, accepted in a scientific sense, marketing research. I’m not talking about running keyword suggestion tools while we rub our chins looking at AWstats and tell ourselves we are doing behavioral analysis. I’m talking about conducting surveys of a cross section or your target market, (do you know who you’re target market is? Some companies pay millions of dollars just to find that out). Eye tracking, psychological profiling, demographic analysis or even neuromarketing.     Anyone happen to have a MRI I could borrow? Do we tell ourselves that stuff doesn’t really matter or do we try to expand our scope of expertise and keep raising the bar on what we CAN do? No one has to look at very many websites, big or small, to see that the vast majority of developers have built sites that pay VERY little heed to anything beyond flash templates or placing the target keywords in the title tag. And that is only the “GOOD” sites

Feb 25 2009

How to Beat the 3 Second Back Button Boogie

> Guruisms for the week of 23-02-09 Technological progress has merely provided us with more efficient means for going backwards. Aldous Huxley   07/26/1894 – 11/22/1963 English critic & novelist.   Author of Brave New World, one of my favorites. Sometimes we get so enthralled with the hype and hope of technology, we forget the present reality that technology has no value if it does not serve mankind for the better. It’s all about the sale and NOT the software.. Search Engines don’t buy shit!   But humans do.     Sex Sells — to people looking to buy sex. The same principle applies to refrigerators. The Anti-seo SEO Guru   cynic and   unemployed politician    The True Cost of SEO While there are a great many heated debates regarding the scope of what SEO entails, it is generally accepted, (that means not argued over much in SEO communities),that SEO’s basic function is the traffic generation from organic, (mistakenly used to imply free), search engine results. The truth, while admittedly brutal for some, is that more times than not, traffic generation is more cost effective if you simply buy it. PPC has it’s merits. That statement may seem odd coming from a man who has capitalized significantly on “organic” placements but it is only because I am one of that small percentage of netizens who actually does know the real cost of those “free” placements.   That voice of experience is telling you the truth now; whether paying for PPC, purchasing   prospects from affiliates, or hiring the assistance of an SEO —- you ARE paying for traffic. Well, — If you got lucky and hired the right seo anyway. If not, then you’re just paying

Feb 16 2009

Search Engines Don’t Take People Where the Search Engine Wants Them To Go

  We would accomplish many more things if we did not think of them as impossible. Vince Lombardi       I was more impressed with the technology of search back in 1996 than I am today. When I first started playing around with Infoseek, Excite, Alta Vista, Hot Bot, Webcrawler,(well, Ok. Webcrawler and Open Text — not so much), and the other now rotting carcasses of failed search based ad delivery systems, I was blown away. Millions of pieces of data organized in a somewhat logical framework. Pages were often indexed within minutes. Scalability seemed endless as each day they all grew by hundreds of thousands of documents. You could cross reference. You could research. You could locate data that could fill the largest libraries on the planet from the comfort of your chair and without having to have a library card or pay late fees. It was amazing. Granted it was all text based. Period, (and even back then we all knew that would change), and the algorithms were far too elementary. I mean if a guy like me could figure them out —– weeeelllllll As for online promotion and search marketing, I actually did fall off a log once when I was a kid and placing on Infoseek for MLM, credit cards and online poker was easier. And took about as long. One of the first things that bothered me about search engines was the way they forced terrible conversions. Back then the index page reigned supreme and if your meta refresh tags were done properly,(what an oxy-moron), your domain name could pop up in top 10 for literally hundreds of related terms. could place #2 for gold shoelaces when the page was three levels deep.

Feb 2 2009

Behavioral Metrics Analysis For the Worried SEO

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back. John Ilhan         No wonder so many who call themselves SEO’s are worried about their future what with all the talk this past few months of personalized results, bounce rates and changing search parameters.

Jan 31 2009

The Good That Bad Customers Do

> A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi   I don’t believe the customer is always right. I believe as humans, we are all capable of being wrong at any time about anything. In an environment as ambiguous as the misnomer many refer to as SEO, the potential for mistakes is virtually boundless. BUT, I do believe you can win the battle and lose the war. You can convince a customer that you are right and he is wrong but trust me, you very likely just lost that customer. The smart thing to do is LISTEN to what they are demanding until you understand their concerns and then deliver! When dealing with demanding clients it is easy to become frustrated and it is only human nature to blame the client as the cause of your frustration. The truth is that YOU are the reason the customer is being demanding in the first place

Jan 21 2009

How Small a Part SEO Plays In Getting a New Site to Dominate SERPs

> I’d say one of the biggest problems SEOs struggle with is that it is all about rankings and traffic, rather than conversions. It’s easy to keep focusing on trying to work the extremes to bring in more visitors when the time might be better spent on ensuring you’re doing better to convert your existing visitors. Danny Sullivan   Internet Consulting firm Calafia An excerpt from   I can understand the world paying little attention   to my soapbox preaching about the need for conversions as the ONLY metric of value, BUT when someone in the search marketing industry of Danny Sullivan’s caliber says it, maybe it’s time the world realized the winds of change are blowing

Jan 17 2009

Even Internet Marketers Can Understand Latent Semantic Indexing

>                                                                      If you think Education is expensive – you should try ignorance   As I promised a couple of weeks ago, I’m going to attempt pull back the shroud of mystery that is so often associated with highly complex mathematical concepts to a point that even marketers and Canadians can understand them. I learned long ago that sometimes simple concepts the human mind can conceive, turn into a VERY complicated programs when turning that concept into an actual working algorithm.

Jan 7 2009

The Anti-SEO SEO Guru Asks — Can You Define SEO?

                                                        Find the courage to embrace change and fear mediocrity Definitions of misnomer on the Web: an incorrect or unsuitable name A misnomer is a term which suggests an interpretation that is known to be untrue. Such incorrect terms sometimes derived their names because of the form, action, or origin of the subject—becoming named popularly or widely referenced—long before their true natures were known. … A use of a term asserted to be misleading; A term asserted to be widely used incorrectly; A term whose sense in common usage conflicts with a …