Jan 29 2012

Beware The Fake Matt Cutts

One or more people are going around impersonating Google’s head of web spam (and now “Distinguished Engineer”) Matt Cutts, leaving comments on various articles on the web. It’s been going on for a while. Usually, if you pay close enough …

Jan 18 2012

Google’s Matt Cutts: It’s Time To Take Action On SOPA

Google has blacked out its logo in protest of SOPA. The company has also put up a blog post calling for visitors to petition Congress. Google’s head of web spam, Matt Cutts, who has been a vocal opponent of SOPA …

Jan 11 2012

Google’s Matt Cutts: “Search, Plus Your World” Returns More Than Just Google Content

On Tuesday, Google announced the launch of “Search, Plus Your World,” which is a set of new personalized search features. For a longer explanation, you can read here, but basically, it involves Google suggesting Google+ content and profiles based on …

Jan 4 2012

Google Demotes Chrome PageRank Following Paid Link Fiasco

Following the previously reported upon controversy surrounding a marketing campaign for Google’s Chrome browser, Google has apparently decided to devalue its Chrome landing page (in terms of PageRank). At least temporarily. Danny Sullivan at Search Engine Land acquired a statement …

Dec 26 2011

Google On Targeting Parts Of Your Site To Different Locations

Google recently put out a new webmaster help video with Matt Cutts discussing how to target parts of a site to different locations. The exact question Matt addresses in the video is: “Webmaster tools allows site owners to specify a …

Dec 22 2011

Google’s Matt Cutts Talks Duplicate Content And Different Languages

Google’s Matt Cutts has put out a video talking about duplicate content. He was responding to the following user-submitted question: Will multilingual translations of one [piece of] content across different websites attract [a] duplicate content penalty? “The simple answer is …

Dec 19 2011

Matt Cutts Talks Keyword Density

Google has put out a new Webmaster Help video, featuring (as usual) head of web spam Matt Cutts. This time, Cutts is answering his own question, rather than a user-submitted question. The question is: What is the ideal keyword density: …

Dec 12 2011

Google’s Matt Cutts Does Some Myth Busting

Matt Cutts, Google’s head of webspam, wrote a post on his personal blog telling people to beware of comments appearing on blogs and different sites around the web claiming to be from him when they’re really not. “A lot of …

Dec 7 2011

Matt Cutts Sheds More Light On Google’s Quality Raters Process

Internet marketer Jennifer Ledbetter (otherwise known as PotPieGirl) wrote a post last month about the Google Quality Raters (you know, those people Google’s Matt Cutts and Amit Singhal talked about in that famous Wired interview about the Panda update, which …

Dec 1 2011

Google Algorithm: New Updates Announced

Google has been making a big deal about wanting to be more transparent about its search algorithm lately (without revealing the secret sauce too much of course). And so far, I have to say they’re making good on that promise …