Jan 31 2009

The Good That Bad Customers Do

> A customer is the most important visitor on our premises, he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favor by serving him. He is doing us a favor by giving us an opportunity to do so. Mahatma Gandhi   I don’t believe the customer is always right. I believe as humans, we are all capable of being wrong at any time about anything. In an environment as ambiguous as the misnomer many refer to as SEO, the potential for mistakes is virtually boundless. BUT, I do believe you can win the battle and lose the war. You can convince a customer that you are right and he is wrong but trust me, you very likely just lost that customer. The smart thing to do is LISTEN to what they are demanding until you understand their concerns and then deliver! When dealing with demanding clients it is easy to become frustrated and it is only human nature to blame the client as the cause of your frustration. The truth is that YOU are the reason the customer is being demanding in the first place

Jan 21 2009

Tasteful Ad Tactics for Social Media

Internet advertising can be tricky, especially when dealing with social media. How do you get users to see ads without being ignored or too in your face? While ads bring essential revenue to a website, they can also turn off social media visitors losing crucial social media votes in the process

Jan 21 2009

How Small a Part SEO Plays In Getting a New Site to Dominate SERPs

> I’d say one of the biggest problems SEOs struggle with is that it is all about rankings and traffic, rather than conversions. It’s easy to keep focusing on trying to work the extremes to bring in more visitors when the time might be better spent on ensuring you’re doing better to convert your existing visitors. Danny Sullivan   Internet Consulting firm Calafia An excerpt from http://sharkseo.com/whitehat/whats-the-biggest-seo-myth/   I can understand the world paying little attention   to my soapbox preaching about the need for conversions as the ONLY metric of value, BUT when someone in the search marketing industry of Danny Sullivan’s caliber says it, maybe it’s time the world realized the winds of change are blowing

Jan 17 2009

Even Internet Marketers Can Understand Latent Semantic Indexing

>                                                                      If you think Education is expensive – you should try ignorance   As I promised a couple of weeks ago, I’m going to attempt pull back the shroud of mystery that is so often associated with highly complex mathematical concepts to a point that even marketers and Canadians can understand them. I learned long ago that sometimes simple concepts the human mind can conceive, turn into a VERY complicated programs when turning that concept into an actual working algorithm.

Jan 7 2009

The Anti-SEO SEO Guru Asks — Can You Define SEO?

                                                        Find the courage to embrace change and fear mediocrity Definitions of misnomer on the Web: an incorrect or unsuitable name wordnet.princeton.edu/perl/webwn A misnomer is a term which suggests an interpretation that is known to be untrue. Such incorrect terms sometimes derived their names because of the form, action, or origin of the subject—becoming named popularly or widely referenced—long before their true natures were known. … en.wikipedia.org/wiki/Misnomer A use of a term asserted to be misleading; A term asserted to be widely used incorrectly; A term whose sense in common usage conflicts with a …

Jan 2 2009

Ask the Anti-SEO SEO Guru

> Guru   — India A teacher or a wise man. www.britishempire.co.uk/glossary/g.htm A guru is a person who is regarded as having great knowledge, wisdom and authority in a given area, and uses it to guide others. …